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Health professionals are concerned that parents who seek vaccine information online may be exposed to misinformation and anti-vaccine sentiment via websites and online communications on social media platforms. There is an imminent need to better understand the factors that underlie vaccine hesitancy in Canada in order to implement interventions and increase vaccine coverage. The presentation will highlight recent research on the effectiveness of Facebook as a tool to reach and recruit vaccine hesitant parents, present evidence on the association between seeking vaccine information online and Canadian parents’ perceptions of risk related to childhood immunization and discuss underlying themes of vaccine hesitancy.
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Presenter: Jordan Tustin
Jordan Tustin is an Epidemiologist and Assistant Professor at the School of Occupational and Public Health, Ryerson University. In 2012, she was awarded with a Queen Elizabeth II Diamond Jubilee Medal for her public health service in Canada and abroad. She is a CIHR Public Health Policy Fellow, a certified Public Health Inspector and Field Epidemiologist graduate from the Canadian Field Epidemiology Program. She holds an HBSc Biology from the University of Ottawa, BASc Occupational and Public Health from Ryerson University and an MHSc Epidemiology from the University of Toronto. She is currently completing her PhD in Epidemiology at DLPSH, University of Toronto.
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