Note: This is an open invitation, and may be forwarded to interested parties.
Effective communication is a core competency for public health practitioners and researchers but interpreting information for non-professional audiences poses unique challenges. High-profile public health issues are often characterized by conflicting opinions, missing or confusing information, and concern, anger or outrage. This landscape can make it hard for non-professionals to know who to believe and how to protect themselves, get more information, or get involved. Risk Communication theory provides a framework for effective communication in high concern–low trust situations. This presentation will outline 10 tips for communicators: five aimed at helping the audience, and five directed towards spokespeople to help build their personal credibility, while also enhancing organizational, information, and process credibility.
DISCLAIMER: The opinions expressed by speakers and moderators do not necessarily reflect the official policies or views of Public Health Ontario, nor does the mention of trade names, commercial practices, or organizations imply endorsement by Public Health Ontario.
Presenter: Dr. Ronald Brecher
Dr. Ronald Brecher has 27 years’ experience as a consultant in toxicology, risk assessment, and risk communication. He has provided advice and training across the country for hundreds of government and private sector clients, and has served on expert panels and advisory committees in Canada and the US. He is an adjunct professor in the School of Environmental Sciences at the University of Guelph and is currently a senior scientist in Public Health Toxicology & Risk Communication in the Environmental and Occupational Health team at Public Health Ontario.
Ron holds a bachelor of science in biochemistry from Carleton University and a doctorate from the University of Sussex. He is a Diplomate of the American Board of Toxicology and holds the Ontario designations C.Chem (Chartered Chemist) and QPRA (Qualified Person for Risk Assessment).
Approved by Council of Professional Experience for professional development hours (PDHs) for members of the Canadian Institute of Public Health Inspectors (CIPHI).
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