This webinar provides an overview of the 12 steps necessary to develop a communication campaign. This includes applying health communication at the individual, network, organizational and societal levels and developing the skills to integrate media, interpersonal, and events-based approaches. As we examine the 12 steps, we address the “why” and “how” of each step and bring the most challenging steps to life with examples. To close, we will review a Message Review Tool, identify quality sources of more information and tools and describe our customized consultation services.
Sophie Rosa is a health promotion consultant focusing on health communications. Rosa has a master’s of science degree in health studies and gerontology, a bachelor of science degree in psychology and a bachelor of arts degree in professional writing in English. Her professional background covers over 12 years of experience in health promotion, communications and strategic planning. She has led numerous national, provincial and municipal communication and public engagement initiatives for the private, public and not-for-profit sectors. Previously, Rosa was a senior communications advisor in the public service and a freelance health writer. She began her career as a communications advisor for the Canadian Institutes for Health Research and as a health promotion specialist for the Windsor-Essex County Health Unit. Rosa is fluently bilingual.
By the end of the webinar, participants will be able to:
• identify various ways and means to gather and interpret audience analysis information;
• identify clear communication objectives that are linked to broad program goals and objectives at the individual, network, organizational and societal levels of intervention;
• select appropriate communication channels and vehicles to reach these objectives;
• create a timeline for the development, implementation and evaluation of a communication campaign based on objectives 2 and 3 above; and
• develop message strategies and positioning consistent with best practices of health communication and health promotion.
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