In early May, we launched the new Evidence to Guide Action: Comprehensive Tobacco Control in Ontario (2016) report, which provides a comprehensive assessment of 56 tobacco control interventions and highlights their impact on reducing tobacco use and associated burden in Ontario. The report is organized into four main chapters which align with the four pillars of tobacco control: industry, prevention, protection and cessation.
The Cessation chapter outlines 15 tobacco control interventions and their potential contribution for motivating and supporting people to quit smoking. The chapter was written by a working group made up of tobacco prevention scientists and experts and led by Dr. Brice Baskerville, Senior Scientist and Associate Research Professor with the Propel Centre for Population Health Impact at the University of Waterloo.
“The Cessation chapter is extremely important,” says Dr. Baskerville. “It can help us make great advances toward having lowest prevalence of tobacco use in Canada.”
The chapter introduces a number of cessation interventions which can be used at the local and provincial levels. It expands on previously implemented interventions and policies such as price and taxation and describes new evidence on technology-based interventions like text messaging.
“We need a comprehensive and integrative tobacco cessation strategy — a hub of services where smokers who want to quit can get the help whenever and wherever they need it,” emphasizes Dr. Baskerville. “There will not be an *endgame for tobacco unless we have well developed cessation strategies in place.”
Importance of the Cessation chapter
This chapter can be used to:
- enhance knowledge about evidence on existing tobacco policies
- learn about new technology-based interventions
- learn new cessation strategies for subpopulations such as Indigenous populations, LGBTQ+, individuals of low socioeconomic status, individuals with lower educational levels, and individuals dealing with mental health and addiction issues
More information on the report
To read the full report or view a recording of the webcast showcasing highlights from the report, please visit the Evidence to Guide Action: Comprehensive Tobacco Control in Ontario (2016) webpage.
Did you miss any of our other spotlights? Check out our posts on industry, prevention and protection.
* A tobacco endgame frame defines strategies that address tobacco control at a system level (structural, political and social) in order to achieve and end to the tobacco epidemic.