Health communication is an essential element of health promotion activities. Through it, public health practitioners have the opportunity to effect change, from the personal level to the societal level. This document proposes a 12-step process to assist practitioners in developing a health communication initiative.
Project Management is at the core of this 12-step approach - it’s Step 1, and the key starting point. The other 11 steps are divided into three main phases:
- Scoping (Steps 2-5) focuses on building the body of evidence to inform every decision in the health communication cycle.
- Development (Steps 6-9) aims to transform the insights and evidence from the scoping phase into tangible messages, products and action plans.
- Execution (Steps 10-12) brings all the previous steps together at an operational level.
To further assist with the planning process, we have provided fillable worksheets to document and track relevant considerations, as well as sample worksheets which detail a health communication initiative carried out by Ottawa Public Health.