The use of standard product labels to convey health-related information on food and beverages is now widespread in Canada except in the case of alcoholic beverages. This is despite the fact that approximately 80 per cent of the population reports drinking alcohol at least once in the past year1,2 and that there is clear evidence linking drinking with significant harm and cost.
This webinar will review current research on standard alcohol labelling as it relates to the effectiveness of standard alcohol labels, international standard alcohol labelling policies, current or proposed standard alcohol labelling initiatives and a summary of current Canadian research on alcohol labelling.
Jason LeMar is a health promotion consultant who works in the area of alcohol policy at Public Health Ontario (PHO). He has had various roles in public health and health care, including working at Cancer Care Ontario (CCO) and in the Infection Prevention and Control department at PHO. Jason has several years of experience providing technical assistance, training and consultation support directly to Ontario’s public health units in the area of alcohol policy.
Erin Berenbaum is a Research Coordinator in the Health Promotion, Chronic Disease and Injury Prevention department at PHO. Her educational background includes a Bachelor’s degree in Kinesiology and a Master’s degree in Health Promotion with a focus on health messaging from Queen’s University. Erin has conducted numerous research projects related to health messaging, most recently publishing a PHO report on the Effectiveness of Approaches to Communicate Alcohol-related Health Messaging.
By the end of the webinar, participants will be able to:
• Understand the effectiveness of alcohol labels as it relates to; health warning labels, nutrition information labels, percent alcohol labels, standard drink labels and combined labels
• Understand the international scope of alcohol labeling
• Become aware of the current landscape on alcohol labeling
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1. Health Canada. Canadian and Drug Use Monitoring Survey: summary of results for 2012 [Internet]. Ottawa, ON: Government of Canada; 2014 [cited 2015 Apr 24]. Available from: http://www.hc-sc.gc.ca/hc-ps/drugs-drogues/stat/_2012/summary-sommaire-eng.php
2. Rehm J, Ballunas D, Brochu S, Fisher B, Gnam W, Patra J, et al. The costs of substance abuse in Canada 2002: highlights. Ottawa, ON: Canadian Centre on Substance Abuse; 2006. Avaiable from: http://ccsa.ca/Resource%20Library/ccsa-011332-2006.pdf