Please note: This is an open invitation and may be forwarded to interested parties.
Alcohol marketing is pervasive in today’s society and consists of sophisticated and integrated strategies aimed at creating positive beliefs about alcohol products and perceptions about its effects. Alcohol advertisements are no longer delivered only through traditional media like television and radio, print media, billboards and point-of-sale displays.
This webinar will review Public Health Ontario’s Focus On: Alcohol Marketing and Dr. Catharine Paradis’ research on digital social media platforms as they relate to student drinking behaviours within the university setting.
Presenters: Dr. Catherine Paradis & Jason LeMar
Dr. Catherine Paradis is a Senior Research and Policy Analyst at the Canadian Centre on Substance Use and Addiction where she provides leadership of the Postsecondary Education Partnership – Alcohol Harms (PEP-AH) which she currently co-chairs. She is one of the experts responsible for the production of the Canadian Low-Risk Drinking Guidelines. Before joining CCSA, as a Chief Researcher for Éduc’Alcool, she was responsible for research that is necessary for prevention, information and education programs in Québec. Dr. Paradis holds a Ph.D. in sociology from the University of Montreal. Her studies are focused on the interaction between contextual influences and individual risk factors on addictive behaviours.
Jason LeMar is a Health Promotion Consultant with Public Health Ontario (PHO). He provides services to Ontario’s public health and health care stakeholders with a focus on alcohol policy. He is also a participant on national and provincial committees focused on alcohol use and policy, including the National Alcohol Strategy Committee and the Low Risk Alcohol Drinking Guidelines working group. Prior to PHO, Jason worked for Cancer Care Ontario and the Ontario Public Health Association providing technical assistance and consultation support to Ontario’s public health units. Jason has a BA in Health Sciences, a Workplace Wellness and Health Promotion Diploma, and a Bachelor of Health Administration. Jason is also a candidate for a Master of Public Administration from Queen’s University
DISCLAIMER: The opinions expressed by speakers and moderators do not necessarily reflect the official policies or views of Public Health Ontario, nor does the mention of trade names, commercial practices, or organizations imply endorsement by Public Health Ontario.
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