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PHO Rounds: Sophie Rosa - Health Communication at a Glance
Tuesday, September 20, 2011 12:00 pm to 01:00 pm
Venue: 480 University Ave. Suite 300, Toronto, ON M5G 1V2 Boardroom 350



This webinar provides an overview of the 12 steps necessary to develop a communication campaign. This includes applying health communication at the individual, network, organizational and societal levels and developing the skills to integrate media, interpersonal, and events-based approaches. As we examine the 12-steps, we address the ‘why’ and ‘how’ of each step and bring the most challenging steps to life with examples. To close, we review THCU’s Message Review Tool, identify quality sources of more information, tools and describe THCU's customized consultation services.

About Sophie Rosa

Sophie Rosa holds an MSc in Health studies and gerontology, a BSc in psychology and a BA in professional writing in English. Her professional background covers over 12 years of experience in health promotion, communications and strategic planning. She has led numerous national, provincial and municipal communication and public engagement initiatives for the private, public and not-for-profit sectors. Previously, Rosa functioned as a senior communications advisor in the public service and as a freelance health writer. She began her career as a communications advisor for the CIHR and as a health promotion specialist for the Windsor-Essex County Health Unit.

Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7100 or


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