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Workshop: Skills for health promotion: an introductory-level workshop
Wednesday, November 20, 2013 09:00 am to Thursday, November 21, 2013 04:00 pm
Venue: Seymour-Hannah Sports and Entertainment Centre 240 St. Paul St. W St. Catharines, ON, L2S 2E7
Health Promotion
City: St. Catherines
Format: In Person

About the workshops

This is an introductory-level series of workshops.

We recommend these sessions for:
  • anyone new to health promotion seeking definitions, tools, resources and organized approaches to practice,
  • front line staff that need to choose, plan, implement and evaluate health promotion programs and services, and
  • managers or team leaders who train or advise staff or volunteers about theory and evidence-informed processes.
In each of our half-day workshops:
  • we begin with an overview of key concepts and terms,
  • then briefly address the ‘why’ and ‘how’ of each step in the relevant model,
  •  then bring the most challenging steps to life with examples, and
  • identify quality sources of more information, tools and describe our consultation service.



Sophie Rosa is a health promotion field support specialist, focusing on health communications. Rosa has a master’s of science degree in health studies and gerontology, a bachelor of science degree in psychology and a bachelor of arts degree in professional writing in English. Her professional background covers over 12 years of experience in health promotion, communications and strategic planning. She has led numerous national, provincial and municipal communication and public engagement initiatives for the private, public and not-for-profit sectors. Previously, Rosa was a senior communications advisor in the public service and a freelance health writer. She began her career as a communications advisor for the Canadian Institutes for Health Research and as a health promotion specialist for the Windsor-Essex County Health Unit. Rosa is fluently bilingual.
Salima Allibhai-Hussein is a health promotion field support specialist focusing on planning and evaluation at Public Health Ontario. Salima holds a master of public health (health promotion) and a master of social work from the University of Toronto, as well as a bachelor of social work from the University of British Columbia. Her professional background includes ten years of experience in program planning, monitoring and evaluation in the not-for profit sector.  

Agenda and learning objectives

Planning Health Promotion Programs
Day 1, 9:00 to 12:00 
In this workshop we will introduce participants to a six-step framework for planning in the context of health promotion. It includes: working with many stakeholders, addressing health in a broad context, and building upon community capacities. Participants will learn about health promotion planning through workshop lectures, practical small group exercises and a variety of learning materials.
To assist agencies and individuals to plan health promotion initiatives in organizational and community settings.
At the end of the session, participants will be able to:
  •  apply the health promotion planning model to their  projects;
  •  develop goals, objectives and success indicators for a health promotion project; and
  • identify some promising solutions to common planning challenges .
Influencing Policy Change and Development
Day 1, 1:00 to 4:00 
This workshop is for public and community health practitioners with an interest in policy as a health promotion strategy. During this workshop we will provide a practical, ‘hands-on’ orientation to the process of developing and implementing health-promoting policies. A key topic will be building support for policy among key stakeholder groups. 
Through small group exercises and a case study, we will address the development of community-wide policies, as well as policies for specific settings, such as workplaces and schools.
To assist agencies and individuals to plan and implement policy change initiatives.
By the end of the workshop, participants will be able to:
  •  apply the policy development model in the context of community health needs and stakeholder interests;
  • identify strategies for building support among stakeholders; and
  •  address key policy development challenges.
Evaluating Health Promotion Programs
Day 2, 9:00 to 12:00 
In this half-day workshop we provide participants with the skills to begin planning an evaluation for a health promotion initiative. At the end of the halfday workshop, participants will be able to contribute to the design of a comprehensive evaluation, based on an understanding of the specific context and stakeholder interests.
To assist agencies and individuals to plan evaluations of health promotion initiatives.
At the end of the session participants will be able to:
  •  understand how to design (time, costs, methods) a comprehensive evaluation, based on an understanding of health promotion, the specific context and evaluation types.
  • understand the importance of indicators in the evaluation process.
Developing Health Communication Campaigns
Day 2, 1:00 to 4:00 
In this half-day workshop we provide an overview of 12 steps to developing communication campaigns. This includes applying health communication at the individual, network, organizational and societal levels and integrating media, interpersonal, and events-based approaches. We will use a mix of presentations and hands-on exercises.
To assist agencies and individuals involved in health promotion initiatives to plan, implement and evaluate communication campaigns.
At the end of the session, participants will be able to:
  • identify key steps in the development, implementation and evaluation of a communication campaign, and
  • systematically and critically assess health communication products and campaigns.
  •  Stay up-to-date on upcoming events and calls for abstracts by visiting our calendar.



If you have submissions, or questions or comments about the items above, send them to
Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7100 or

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