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Seminar: Social Media
Tuesday, November 10, 2015 02:30 pm to 03:30 pm
Venue: By webinar only
Health Promotion
City: Online
Format: Webinar

​The goal of this webinar is to provide participants with the knowledge and skills needed to build a social engagement strategy. It will provide agencies and individuals involved in health promotion initiatives an overview of how social media redefines traditional communication methods and how it can be leveraged to expand reach, influence health decision-making and facilitate engagement and information sharing. This webinar is in collaboration with the Program Training and Consultation Centre.

Sophie Rosa is a health promotion consultant at Public Health Ontario. She provides training and support services to Ontario’s public health and health care stakeholders with a special focus on health communications and supporting capacity building plans. She has over fifteen years of experience in health promotion, communications, engagement and strategic planning. Previously, Sophie served as a senior communications advisor in the public service, as a freelance health writer, and also a communications advisor for the Canadian Institutes for Health Research. Sophie also served as a health promotion specialist for the Windsor-Essex County Health Unit.

Alineh Haidery is the Media and Communications Specialist at the Program Training and Consultation Centre. She’s a health communications professional with experience working in media, public relations and marketing communications. She has a Master of Arts in Journalism from Western University and a Bachelor of Arts in Political Science from McMaster University.

Learning objectives
• Develop social media engagement objectives based on the strategic priorities of your organization.
• Describe the main steps to elaborate engagement objectives, strategies and indicators.
• Examine critical issues to ensure a seamless implementation of a social engagement strategy.
• Provide an overview on monitoring online conversations (determine key words to monitor and detect patterns in search volume).
• Identify top sites, keywords and audience uses. Choose topic-specific discussions and find teachable moments.
• Assess how other organizations are competing for the attention of your audience.
• Determine the right time to engage on a topic and how. Develop compelling search-optimizing content.

Stay up-to-date on upcoming events and calls for abstracts by visiting our calendar. If you have submissions, or questions or comments about the items above, send them to
Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7471or


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