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Seminar: Standard Alcohol Labelling
Monday, December 1, 2014 10:30 am to 11:30 am
Venue: 480 University Ave, Suite 300 Toronto, ON M5G 1V2 Boardroom 350
Health Promotion
City: Toronto
Format: In Person; Webinar

Jason LeMar will facilitate this webinar on standard alcohol labeling, as Dr. Hobin presents the findings of a research study examining the efficacy of the current alcohol label as percent alcohol by volume (%ABV) compared to modified labels on alcohol containers. Alcohol labels help Ontarians aged 19 to 75 years estimate the amount of alcohol in a standard drink, the number of drinks in an alcohol container, and the number of drinks needed to reach the consumption limits as outlined in Canada’s Low-Risk Alcohol Drinking Guidelines. Results describing alcohol label awareness, support for Canada’s Low-Risk Alcohol Drinking Guidelines, and posting Standard Drink Labels on alcohol containers will also be discussed.


Jason LeMar is a health promotion consultant focusing on alcohol policy at Public Health Ontario (PHO). He has had various roles in public health and health care including Infection Prevention and Control at PHO and working at Cancer Care Ontario (CCO).  Jason has several years of experience providing technical assistance, training, and consultation support directly to Ontario’s public health units in the area of alcohol policy.

Dr. Erin Hobin (PhD) is a Scientist in Heath Promotion, Chronic Disease and Injury Prevention at Public Health Ontario and an Adjunct Professor at the University of Waterloo. Her research explores the impact of population level interventions for chronic disease prevention, specifically in the areas of obesity prevention and alcohol control. Her current research includes studies investigating the comprehension and use of Nutrition Facts tables among young Canadians, an evaluation of a province-wide physical education policy on secondary students’ physical activity behaviours, the impact of moving neighbourhoods on adult physical activity behaviours, and the efficacy and preferences for standard drink labels and health messages on alcohol containers among adults in Ontario. In March 2014, Erin was awarded a CIHR Operating Grant to examine the impact of an on-shelf nutrition labelling system on the nutritional quality of consumer food purchases in supermarkets in Canada. The primary purpose of Erin’s work is to impact decisions and to produce solution-oriented research by generating evidence to inform interventions for chronic disease prevention. In total, Erin has been awarded more than $1 million in grant funding and published 20 peer reviewed articles in journals including the Journal of Obesity and Canadian Journal of Public Health.

Learning Objectives

By the end of the webinar, participants will be able to:

• Understand current Canadian research on standard alcohol labeling, with an emphasis on Dr. Erin Hobin’s work

• Become aware of different methods for educating the public regarding standard drink labels

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Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7471 or



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