The focus of this webinar is on the Commune Campaign, a social marketing intervention that uses tobacco industry marketing strategies to promote a tobacco-free lifestyle among young adults. Jeff Jordan will explain that young adults are a high-priority population for tobacco control, because nationwide young adult smoking prevalence has not declined as significantly as teen or adult smoking. Researchers have identified social smoking in environments such as bars and clubs as the frontline for young adult tobacco prevention. The Rescue SCG Branded Bar & Club-Based Counter-Advertising (BBCBCA) strategy, of which the Commune Campaign is a part, successfully changes tobacco norms within young adult social cultures, directly countering the tobacco industry's promotions.
About the presenter:
Jeffrey's passion for social change began in high school when he volunteered for an anti-tobacco group. Observing the lack of effective social marketing services, he started Rescue Social Change Group when he was 17 years old. While growing Rescue SCG, Jeff studied Marketing for his undergraduate degree and received a Master's in Experimental Psychology from the University of California, San Diego. Today, Rescue SCG has grown to four offices in the US and Jeff oversees the management of over a dozen behavior change programs around the country, tackling issues such as tobacco, obesity and violence.