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Seminar: Message Review Tool
Monday, November 17, 2014 10:30 am to 11:30 am
Venue: by webinar only
Health Promotion
City: Online
Format: Webinar

This webinar is intended to help health promoters to review existing communication products from a variety of viewpoints, to identify the highest quality materials, and to develop "creative platforms" - specifications for effective communications that can direct writers, graphics artists, and others involved in creative production. This event will enhance participant skills, build a common understanding of the strengths and weaknesses of current materials, and expose gaps in existing resources.


Sophie Rosa is a health promotion consultant focusing on health communications. Rosa has a master’s of science degree in health studies and gerontology, a bachelor of science degree in psychology and a bachelor of arts degree in professional writing in English. Her professional background covers over 12 years of experience in health promotion, communications and strategic planning. She has led numerous national, provincial and municipal communication and public engagement initiatives for the private, public and not-for-profit sectors. Previously, Rosa was a senior communications advisor in the public service and a freelance health writer. She began her career as a communications advisor for the Canadian Institutes for Health Research and as a health promotion specialist for the Windsor-Essex County Health Unit. Rosa is fluently bilingual. 

Learning objectives 

By the end of the webinar, participants will be able to:

• Present the Message Review Tool;
• Present information on the effectiveness, or lack of effectiveness, of past and current examples of health communication campaigns;
• Select appropriate communication channels and vehicles to reach health communication objectives;
• Identify message strategies and positioning consistent with best practices of health communication and health promotion.

Stay up-to-date on upcoming events and calls for abstracts by visiting our calendar.
If you have submissions, or questions or comments about the items above, send them to

Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7471 or



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