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Workshop: Skills for Health Promotion
Thursday, November 20, 2014 09:00 am to 04:00 pm
Venue: Kingston, Ontario
Health Promotion
City: Kingston
Format: In Person
The Public Health Ontario Health Promotion Capacity Building team is proud to present this series of four workshops on November 20th and 21st, 2014. These introductory-level workshops will focus on program planning, health communication, evaluation and policy development.
We recommend these sessions for:
  • anyone new to health promotion seeking definitions, tools, resources and organized approaches to practice,
  • front line staff that need to choose, plan, implement and evaluate health promotion programs and services, and
  • team leaders who train or advise staff or volunteers about theory and evidence-informed processes.

In each of these four half-day workshops:

  • we begin with an overview of key concepts and terms,
  • then briefly address the ‘why’ and ‘how’ of each step in the relevant model,
  • then bring the most challenging steps to life with examples, and
  • identify quality sources of more information, tools and describe our consultation service.


Allison Meserve, MPH, is a health promotion consultant focusing on program planning and evaluation in the health promotion capacity building services at Public Health Ontario. Allison has had various roles in public health over the past fifteen years, including a program manager of a social marketing program targeting youth and an internal evaluator for a large community based organization. For the past six years, she has been providing evaluation, research and ethics support to public health practitioners.
Sophie Rosa is a health promotion consultant focusing on health communications. Rosa has a master’s of science degree in health studies and gerontology, a bachelor of science degree in psychology and a bachelor of arts degree in professional writing in English. Her professional background covers over 12 years of experience in health promotion, communications and strategic planning. She has led numerous national, provincial and municipal communication and public engagement initiatives for the private, public and not-for-profit sectors. Previously, Rosa was a senior communications advisor in the public service and a freelance health writer. She began her career as a communications advisor for the Canadian Institutes for Health Research and as a health promotion specialist for the Windsor-Essex County Health Unit. Rosa is fluently bilingual.
Kim Bergeron is a health promotion consultant focusing on By-law and Policy Development, with the Health Promotion, Chronic Disease and Injury Prevention department at Public Health Ontario. Bergeron has over nineteen years of experience working within and alongside the Ontario public health system to facilitate multidisciplinary partnerships to create healthy, sustainable communities. She has provided consulting services to a number of provincial government programs working towards policy change, program development, and improving standards of practice. Bergeron holds a doctorate in kinesiology and health studies with a focus on health and the built environment from Queen’s University and a master of health studies from Athabasca University.

Agenda and Learning Objectives

Planning Health Promotion Programs, facilitated by Allison Meserve
Day 1, 9:00 to 12:00
In this workshop we will introduce participants to a six-step framework for planning in the context of health promotion. It includes: working with many stakeholders, addressing health in a broad context, and building upon community capacities. Participants will learn about health promotion planning through lectures, practical small group exercises, and a variety of learning materials.
To assist individuals and agencies to plan health promotion initiatives in organizational and community settings.
At the end of the session, participants will be able to:
• apply the health promotion planning model to their projects;
• develop goals, objectives and success indicators for a health promotion project; and
• identify some promising solutions to common planning challenges.
Developing Health Communication Campaigns, facilitated by Sophie Rosa
Day 1, 1:00 to 4:00
In this workshop we provide an overview of 12 steps to developing health communication campaigns. This includes applying health communication at the individual, network, organizational and societal levels and integrating media, interpersonal, and events-based approaches. We will use a mix of presentations and hands-on exercises.
To assist individuals and agencies involved in health promotion initiatives to plan, implement and evaluate health communication campaigns.
At the end of the session, participants will be able to:
• identify key steps in the development, implementation, and evaluation of a health communication campaign
• systematically and critically assess health communication products and campaigns.

Stay up-to-date on upcoming events and calls for abstracts by visiting our calendar.
If you have submissions, or questions or comments about the items above, send them to

Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7471 or



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