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Workshop: Skills for Health Promotion
Friday, November 21, 2014 09:00 am to 04:00 pm
Venue: Kingston, Ontario
Health Promotion
City: Kingston
Format: In Person

The Public Health Ontario Health Promotion Capacity Building team is proud to present this series of four workshops on November 20th and 21st, 2014. These introductory-level workshops will focus on program planning, health communication, evaluation and policy development.

We recommend these sessions for:
• anyone new to health promotion seeking definitions, tools, resources and organized approaches to practice,
• front line staff that need to choose, plan, implement and evaluate health promotion programs and services, and
• team leaders who train or advise staff or volunteers about theory and evidence-informed processes.
In each of these four half-day workshops:
• we begin with an overview of key concepts and terms,
• then briefly address the ‘why’ and ‘how’ of each step in the relevant model,
• then bring the most challenging steps to life with examples, and
• identify quality sources of more information, tools and describe our consultation service.

Allison Meserve, MPH, is a health promotion consultant focusing on program planning and evaluation in the health promotion capacity building services at Public Health Ontario. Allison has had various roles in public health over the past fifteen years, including a program manager of a social marketing program targeting youth and an internal evaluator for a large community based organization. For the past six years, she has been providing evaluation, research and ethics support to public health practitioners.
Sophie Rosa is a health promotion consultant focusing on health communications. Rosa has a master’s of science degree in health studies and gerontology, a bachelor of science degree in psychology and a bachelor of arts degree in professional writing in English. Her professional background covers over 12 years of experience in health promotion, communications and strategic planning. She has led numerous national, provincial and municipal communication and public engagement initiatives for the private, public and not-for-profit sectors. Previously, Rosa was a senior communications advisor in the public service and a freelance health writer. She began her career as a communications advisor for the Canadian Institutes for Health Research and as a health promotion specialist for the Windsor-Essex County Health Unit. Rosa is fluently bilingual.
Kim Bergeron is a health promotion consultant focusing on By-law and Policy Development, with the Health Promotion, Chronic Disease and Injury Prevention department at Public Health Ontario. Bergeron has over nineteen years of experience working within and alongside the Ontario public health system to facilitate multidisciplinary partnerships to create healthy, sustainable communities. She has provided consulting services to a number of provincial government programs working towards policy change, program development, and improving standards of practice. Bergeron holds a doctorate in kinesiology and health studies with a focus on health and the built environment from Queen’s University and a master of health studies from Athabasca University.

Agenda and Learning Objectives

Evaluating Health Promotion Programs, facilitated by Allison Meserve
Day 2, 9:00 to 12:00
In this workshop we provide participants with the skills to begin planning an evaluation for a health promotion initiative. At the end of the half day workshop, participants will be able to contribute to the design of a comprehensive evaluation, based on an understanding of the specific context and stakeholder interests.
To assist individuals and agencies to plan evaluations of health promotion initiatives.
At the end of the session participants will be able to:
• understand how to design a comprehensive evaluation, based on an understanding of health promotion, the specific context and evaluation types.
• understand the importance of indicators in the evaluation process.
Influencing Policy Change and Development, facilitated by Kim Bergeron
Day 2, 1:00 to 4:00
This workshop is for public and community health practitioners with an interest in policy as a health promotion strategy. During this workshop we will provide a practical, hands-on orientation to the process of developing and implementing health-promoting policies. A key topic will be building support for policy among key stakeholder groups.
Through small group exercises and a case study, we will address the development of community-wide policies, as well as policies for specific settings, such as workplaces and schools.
To assist individuals and agencies to plan and implement policy change initiatives.
By the end of the workshop, participants will be able to:
• apply the policy development model in the context of community health needs and stakeholder interests;
• identify strategies for building support among stakeholders; and
• address key policy development challenges.

Stay up-to-date on upcoming events and calls for abstracts by visiting our calendar.
If you have submissions, or questions or comments about the items above, send them to

Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7471 or




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